Initiative TOT presents a book ‘24,95’
– Four photographers examine the changes in the world of photography-
Four eager photographers, eager for inspiration and success in their job.They examine their future in the creative industry in this book ‘24,95’.
To what extent do they have to conform to the requirements of commerce?
The photographers had to deal with different uncertainties in the last couple of years: Can we still make money with art and creativity? Are there different paths to take, are there alternatives? By working in various manifestations of these questions, some times playful and other times more serious, they try to bring the current changes in photography in map. These four photographers from TOT know how to connect commerce to photography in a quirky way. The different studies they have done are now bundled in a handmade book ‘24,95’, released in a limited edition of 100 pieces. With texts from photo critic Johan de Vos (de Standaard and de Volkskrant) and writer Marten Mantel (Editor Vice Magazine). The book will be presented on July 24 form 17.00-21.00 (5 till 9) in the POP-IN STORE from Foam in Amsterdam.
/// Iris Box, Hillie de Rooij, Sanne Maloe Slecht en Merce Wouthuysen form the initiative TOT. They all work as individual self-employed photographers since 2010. They force their powers, visions an experiences. And from there on once every six months they occur in various ways to the outside.
-“Try to be restless with them” – Johan de Vos
Concept: Iris Box, Hilly de Rooij, Sanne Maloe Slecht and Merce Wouthuysen.
Authors: Marten Mantle and Johan de Vos
Graphic design: Janneke de Rooij
Published: in house
Size: 31 x 25cm
Edition: 100 (limited edition)